Career in Public Relations of India

Public Relations is a popular career for those who have excellent communication skills and wish to pursue a career to interact with lots of interesting people. It is said that Public Relations is the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action that will serve both the organization and the public interest.

What are the qualities needed for Public Relations?

A public relations course is designed with skills like public speaking and understanding of the listener’s psychology to utilize useful exchange of information. The syllabus is usually shared with mass communication students. The challenge is to simplify technical information. The course includes the following:
1)  Introduction to Public Communication
2)  History of Print Media in India
3)  Electronic Media and Photography
4)  Advertising Research
5)  International communication and Human Rights
6)  Role of Information Technology in Public Relations
7)  Study of human needs and psychology

What would be the cost of a Public Relations course?

An excellent public relations course cost you between Rs 10,000 to Rs 40,000 per year depends upon the college you choose.

How much scholarship/Funding to be provided under the Public Relations course?

If you wish to finance your Public Relations course, you may try to avail of the educational loans offered by various banks. State Bank of India offers a maximum credit up to Rs 7.5 lakhs

What are the job opportunities provided in the Public Relations field?

The jobs in this field are very assuring in various industries if the applicants have excellent communication skills and convincing abilities. Advertising agencies and Marketing companies are always lookouts for Public Relations professionals. Companies such as Balaji Telefilms, Mukta Arts, and other agencies recruit Public Relations professionals.

What should be the Salary package of a Public Relations job?

The salary package for a newcomer in this profession can vary from Rs 15,000 and above depends on the skillset and education. If you join a corporate company as Personal Secretary to CEO, you may earn anywhere in between Rs 2 lakhs to Rs 3 lakhs per annum for the first time. If you apply to a news channel or a TV channel as an anchor or newsreader, you can expect higher salaries of Rs 30,000 and above.

International Focus:
Several countries hire Indians in various leading marketing positions based on their PR skills. In the US, opportunities for communication professionals are inspiring.

What are the top companies involved in hiring PR professionals?

1)  Ogilvy and Mather
2)   J Walter Thompson India
3)   Mudra Communication Pvt. Ltd.
4)   FCB-Ulka Advertising Ltd.
5)  Rediffusion- DY&R
Besides applying for a job with these companies you also use top IT companies such as Infosys, Wipro, HCL, and others for better improvement